Ever heard this expression before? A discussion ensued this morning regarding this phrase as the women of the office were discussing fitness guru Jillian Michaels. In her video tapes she warns participants not to “phone it in.” We took it upon ourselves to define this phrase, and by that I mean we checked Google.

Here are our discoveries:

Phoning it in — to slack or approach something without full potential.

Interestingly the phrase comes from our industry. It’s used because voice over talents often “phone it in.” Meaning, in the audio world talents are able to be recorded through the phone from another location.

Don’t worry if you’ve ever literally “phoned it in” to work with us we think you’re awesome and NOT a slacker. Happy Voting Day all.