What in the world does Jello sound like?

To tackle the sound design for a spot featuring the wiggly dessert, it was up to engineer Dave Kaduk and his assistant Dominic Morris to find out what Jello would say if it could talk. They spent time with it, listened, shared their innermost feelings… and nothing. Not a peep out of the Jello. Eventually they settled on shaking it out and using a large piece of sheet metal to create the sound of the delicious, moving snack treats.

And all was well in the world of refreshing gelatin snacks. Just had to learn to speak the language….