Coors Light may be ice cold in the can, but is red hot on the international awards scene. Three spots promoting the Cold Activated Can- you know your beer is ready when the mountains turn blue- were short listed at the 56th Annual Cannes Lions International Festival.

The radio series was conceived by Coors creative team at Draft FCB, headed by Berk Wasserman and Brian Seiband, who took iconic songs and turned them into cold beer anthems. Foreigner’s Hot Blooded now extolls the feeling of having your blood run ice cold at the thought of a beer at 34 degrees. Too Hot from Kool and the Gang is now Too Cold, and Nelly’s ultimate summer jam, Hot in Here, reminds the world that it is getting cold, really cold, in here.

CONGRATS!!!!