Particle received the best Christmas present this year! No it wasn’t a years supply of socks, the newest NOW cd, or a bacon of the month club membership. We got…..
A totally expanded voice over booth!
Check out the progress the crew has made on our booth since they started just one week ago over the holidays. The new booth is double the size and is just a couple days away from being 100% finished. Stay tuned for the ever-so-dramatic ‘before and after’ shots.
The Kino Flo lights were glaring and Red Cameras were rolling at Leo Burnett’s Starbar this week. What was the occasion? A live recording and video shoot for Particle’s own Mike Middleton, of course! He showed up with nothing more than his acoustic guitar and rocked the lounge with his singer/songwriter melodies and even a couple crowd-pleasing covers thrown in there too.
To tackle the sound design for a spot featuring the wiggly dessert, it was up to engineer Dave Kaduk and his assistant Dominic Morris to find out what Jello would say if it could talk. They spent time with it, listened, shared their innermost feelings… and nothing. Not a peep out of the Jello. Eventually they settled on shaking it out and using a large piece of sheet metal to create the sound of the delicious, moving snack treats.
And all was well in the world of refreshing gelatin snacks. Just had to learn to speak the language….
Coors Light may be ice cold in the can, but is red hot on the international awards scene. Three spots promoting the Cold Activated Can- you know your beer is ready when the mountains turn blue- were short listed at the 56th Annual Cannes Lions International Festival.
The radio series was conceived by Coors creative team at Draft FCB, headed by Berk Wasserman and Brian Seiband, who took iconic songs and turned them into cold beer anthems. Foreigner’s Hot Blooded now extolls the feeling of having your blood run ice cold at the thought of a beer at 34 degrees. Too Hot from Kool and the Gang is now Too Cold, and Nelly’s ultimate summer jam, Hot in Here, reminds the world that it is getting cold, really cold, in here.
You can’t stop the rock here at Particle Audio. Well, until you break the drumsticks. Then you kinda have to stop. Band Aids are not yet designed for this type of repair work. The apology note was very thoughtful though…
All of your favorite Particle Pals having been working hard this summer, nothing can pull our noses away from the grindstone. EXCEPT!! The chance to go support our best friends and co-workers TAKE THE PANDA! Earl and Doug Pandowki, Steve Konashevski, Gasper Pandowski, Bingo, and Daisuke Pandowski stormed the stage to bring the rock and roll to their legions of crazed fans.
Man alive, did we ever have fun. A little too much fun for a few people who curled up and crashed out on the way home. Not naming names (molly. morgan.) Can’t wait to do it all again soon!!
Thanks everyone for coming to the Particle Picnic Party! Sweet jams were jammed, numerous hot dogs were had, plenty of cheap beer was chugged, and lots of baggo was…played.
Here are a few pictures too look at in case you missed it. I’ll set the scene.
FADE IN:
INT – PARTICLE LOBBY – NIGHT
The crowd gathers….
CUT TO:
INT – COMMA BAGGO TOURNAMENT – NIGHT
These guys mean business…
CUT TO:
INT – COMMA BAGGO TOURNAMENT – NIGHT
Pete and Morgan have a good laugh.
CUT TO:
INT – BACK AT PARTICLE – NIGHT
The ladies of Particle and Comma continue to party it up!
FADE OUT
Okay so maybe this script won’t be selling to MGM anytime soon, but it sure made for a fun and successful Particle Picnic Party to kick off the summer!
So there was this radio spot we worked on a little while back. It was a special little spot with a catchy tune. This catchy tune took over the Particle office and had everyone humming and singing many weeks after we put our special touch on it. And the story continues…
It looks like we weren’t the only ones who found “Coors Light: This Monday Night” endearing and also ultimately effective. Come June 17th, we’ll find out which spot on the short list of contenders comes home from NYC with the honor of receiving the 2009 Radio Mercury Grand Prize. Keep your fingers crossed for “This Monday Night!”
Take a listen below and try not to sing this song all day. I dare you.